Ad of the Day: TurboTax Twitters

I found the following ad at twitpic.com today (specifically, http://twitpic.com/2x5n2):

The return of the animated gif!  It’s a rotating set of TurboTax Twitter replies.  By the looks of it, they’re importing directly from Twitter and updating the ad, and potentially using a dynamic ad generator since the ad itself has (or had) live replies as of 2 hrs ago (ad served through DoubleClick and they’ve been experimenting with dynamic ad generation but I don’t want to speculate).  What you see above is the animated gif I saved locally. Clicking on the ad (from twitpic) brings you directly to http://twitter.com/turbotax.

A great sensible use of online advertising, Twitter, and another element of conversational marketing.