Categorized under: Underscore Musings

Fishopedia – Online advertising works

[SWF]http://www.underscoremarketing.com/wp-content/uploads/2009/06/fish.swf, 300, 250[/SWF]

One of the more clever ads I’ve seen in quite some time (found on Weather.com). Simple, interactive, and they’ve done a helluva job with the actual destination site too:

Take Me Fishing