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September 25th, 2009

Categorized under: Underscore Musings

MIXX Panel

Mixx-small

Thanks to Adify Media‘s Thai Arizpe for sending along this photo of the panel I moderated on Monday at this year’s MIXX Expo. The panel covered a lot of territory, touching on definitions of engagement, leveraging the mid-tail, effectiveness measurement and more. The panelists were Bernie Albers of SixApart, Rob Griffin of Media Contacts, Steve Tippie of Tribune Media Services, Joelle Gropper Kaufman of Adify and Jonathan Halvorson of Mediavest.

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