e-Pharma Summit 2010 commences

After another productive year of marketing to patients and HCPs online, digital thought leaders will gather in the City of Brotherly Love to discuss success, spark innovation and share challenges. There’s usually a healthy bit of debate and skepticism to keep things lively, but after a whirlwind 48 hours, we each tend to emerge with a few precious insights that are exactly relevant to our respective goals. It keeps us coming back.

This year’s agenda includes: a keynote by Susan Dentzer, Editor in Chief, Health Affairs and Health Policy Analyst, PBS on evaluating what the healthcare overhaul means for the industry, panel discussions with brand and marketing participants from leading Rx companies on topics like The Evolving HCP and Consumer Media Mix and Social Media in Pharma–What’s Working and What’s Not, and break out sessions on Consumer Marketing and Professional. You can read the full agenda here:

http://www.iirusa.com/epharmasummit/agenda.xml

As in past years, I will immerse in this community of passionate experts, trepidacious testers and occasional naysayers to go beyond the trade buzz and engage with the people behind the programs we support, critique and discuss day to day. In 2009 Underscore delivered impressive search results for patients and HCPs, developed innovative behavioral targeting models, and launched measurement and tracking methods that go well beyond the click. 2010 has begun with gusto and we’re challenging ourselves and our clients to deliver breakthrough innovations that drive the right results. There may be a short wait while we shepherd these things through legal and regulatory, but we’ll do what’s right.

In the meantime, share your e-pharma insights or challenges with us here to spark the conversations.