Underscore is a boutique  firm that creates and manages digital marketing programs that work for our clients. We think a little differently about what we do. To us, there are two categories of solutions: the right one – and everything else. We do not adjust this attitude due to expediency, profitability or trends. We get it right. For every client. Every time. Period. But what do we mean by “right”?  We mean:

• We find the right solution. Digital marketing is constantly changing and evolving, but there is always a right answer. Our job is to find it. We are problem-solvers, and we are relentless in finding the right solution. Our clients need to understand not simply what the solution is, but why it’s right and how to apply it.
• We have the right perspective. That is to say, the client’s. We’re concerned with the sames things that concern you, especially in support of a client’s business strategy. Our solutions are only right if they can be implemented, if they perform, and if they support the client’s strategy. If any of these three things isn’t there, then we haven’t gotten it right.
• We use the right technology. We are completely unbiased when it comes to technology. Our loyalties are with our clients. Whether it’s ad serving technology, brand impact reporting, rich media technologies or anything else, if it’s the best solution for the client, we use it. This does not necessarily mean the most obvious, or the most simple for our clients. It means the right one.
• We have the right expertise. Underscore is staffed with the absolute best people in the industry — committed to understanding digital marketing. Our partners are recognized experts, and renowned thought leaders, and have been for years. This is why we often challenge potential clients to talk to anyone they know in the digital business about our firm and our people – we’re confident that clients will heard good things. Nobody knows more about this stuff than we do – nobody.
• We have the right structure. The firm is designed, from the ground up, to facilitate delivering great work. We are deliberately lean and nimble. We believe a focused, expert, committed team serves clients best, so that’s what we’ve got, and what we’ve always had.

Does this sound demanding, uncompromising, even slightly obsessive? Good – you’re catching on. Underscore is unlike any other firm out there, and for good reason. Everything about us – how we’re designed, how we’re staffed, how we operate, how we think – is deliberately planned, from the ground up, to ensure that we do digital marketing right.

Getting it right is not just a tagline, or a nice-to-have. For us, it’s a way of doing business. It’s at the absolute core of our values. It’s why we do what we do, and it’s why we are who we are.

Management Team
Interested in learning more about some of the personalities who make Underscore happen day-to-day?

Tom Hespos, Chairman, Partner and President
Click here to see Tom’s bio and credentials.
Lauren Boyer, Partner, Chief Executive Officer
Click here to see Lauren’s bio and credentials.

Our team is comprised of thoughtful, diligent, creative, courteous and overall exceptional people who work with us to bring our projects to life.