In today’s media landscape, the sheer number of new media choices available to consumers has accelerated the fragmentation of media audiences to the point where "the usual suspects" (television, radio, print) just don’t cut it anymore if your goals are to extend reach cost-effectively to your target audiences.

That’s why our agency was founded on the principle that integrated media planning and buying is crucial to the success of our clients. While best known for our work in emerging media – interactive, wireless and search – Underscore Marketing’s team of media professionals have their foundations in traditional media. This gives us the unique ability to hand-select the media vehicles that will achieve your goals in reaching and impacting your target.

Market The Experience

"Market The Experience" is both our company’s mantra and a proprietary process for constructing effective media campaigns. Realizing that all media vehicles have inherent strengths and weaknesses, we developed this unique process to ensure that our clients use the proper media mix to meet and exceed their communications goals while utilizing the right vehicles for the tasks at hand. The result is a cross-media experience that enhances the client’s brand, reaches the target cost-efficiently and is seamless to the consumer.

Integration Is Key

The foundations of Market The Experience are rooted in a truly integrated approach to media. Many of our competitors claim integrated capabilities, but they fail to understand what integration truly is. Integration is the flow of media ideas from a common brand and communications strategy, not simply ensuring that creative executions have the same look and feel from medium to medium.

Underscore staffers are able to plan, buy and implement media campaigns across any vehicle that may suit the client’s needs. Our approach in utilizing media generalists as opposed to specialists is one of the things that differentiates Underscore from its competition and ensures that the people working on your initiatives understand the big picture.

Servicing What We Sell

The same people who plan and implement your integrated media campaign will maintain it. This ensures a seamless experience for you, the advertiser. In our experiences working with agencies over the years, we identified the separation of planning, buying and maintenance as a particular pain point for clients, where breakdowns in agency-client communication frequently occur. In structuring Underscore, we made it a point to eliminate these seams to provide a better client experience focused on accountability. The Underscore team working on your account will be familiar with both the minute details and the big picture.

How Do I Get Started?

Like what you see here? We would be interested in speaking with you about your media challenges. Please fill out the form below or contact us at 212.647.8436 x.4482 and we will get in touch pronto.