In a world where thousands or even millions of potential customers are actively searching for products or services within your category, you need to be easy for searchers to find. Of course, if you’re reading this page, you already know that. So we’ll just tell you a bit about who we are and what we do...

Underscore Marketing

We are a full-service media agency specializing in cross-platform communications. Regarding online media specifically, our people have been working with online communications since the commercial explosion of the World Wide Web in 1994. Our search strategies, executed for such clients as Eurail, the European Travel Commission and Cancer.com, have delivered tremendous results, in large part due to our comprehensive approach.

Comprehensive Search Campaigns

Engaging searchers effectively requires a two-tiered approach. First, your brand needs to be relevant to key search terms so that search engines will provide searchers with natural search results that link to your website. We optimize the code of key pages on your website to make this happen. We call this the "organic search optimization" component of your campaign.

Simultaneously, we deliver targeted customers to your website by purchasing paid search links under relevant search terms. You pay only when someone clicks through from a search engine to your website. Our bid management and optimization tools update your bids for key search terms up to 52 times daily to ensure a positive return on investment. We track results on paid search placements to make sure customers convert at your website, optimizing search terms along the way. We call this the "paid search optimization" component of your campaign.

Our Hats Are White

You may have read some stories in the trade press about search marketing companies that use seedy tactics with sketchy-sounding names, like "cloaking," "spamdexing," "link farming," "blog spamming" and so on and so on. It’s important that you understand that Underscore doesn’t make use of any of these tactics, which are as likely to get your company booted from a search engine’s database as they are to enhance your search presence in the long term. We’re "white hat" search marketers, and we don’t break any of the rules when we put our expertise to work for you.

Does All Of This Really Work?

Well, you managed to find your way to this page, didn’t you? If you would like some testimonials and case studies, we would be happy to provide them.

How Do I Get Started?

We’re glad you asked. You can start by filling out the form below or contacting us at 212.647.8436 x.4482 and we’ll get in touch with you pronto.