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	<title>Underscore Marketing: Precision &#38; Perspective &#187; Marketing</title>
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		<title>Underscore&#8217;s POV on the 11/2009 FDA hearings regarding digital DTC</title>
		<link>http://www.underscoremarketing.com/2009/11/11/underscores-pov-on-the-112009-fda-hearings-regarding-digital-dtc/</link>
		<comments>http://www.underscoremarketing.com/2009/11/11/underscores-pov-on-the-112009-fda-hearings-regarding-digital-dtc/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 16:18:38 +0000</pubDate>
		<dc:creator>Lauren Boyer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Underscore Musings]]></category>

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		<description><![CDATA[The following is Underscore Marketing's POV on the 11/2009 FDA hearings regarding marketing Rx and Health brands digitally.]]></description>
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		<title>Send us your favorite Social Media campaign FAIL</title>
		<link>http://www.underscoremarketing.com/2009/07/07/send-us-your-favorite-social-media-campaign-fail/</link>
		<comments>http://www.underscoremarketing.com/2009/07/07/send-us-your-favorite-social-media-campaign-fail/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 15:20:09 +0000</pubDate>
		<dc:creator>Tom Hespos</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.underscoremarketing.com/?p=546</guid>
		<description><![CDATA[For an upcoming article, we&#8217;re looking for your favorite examples of social media campaigns that fell flat.  We have our favorites here, but we want to hear about yours, too.  What ad on MySpace made you want to cringe?  What branded Facebook app was totally useless (or worse)?  Who left their social campaign on auto-pilot [...]]]></description>
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		<title>The Arrival of Bing.com</title>
		<link>http://www.underscoremarketing.com/2009/06/07/the-arrival-of-bingcom/</link>
		<comments>http://www.underscoremarketing.com/2009/06/07/the-arrival-of-bingcom/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 02:57:51 +0000</pubDate>
		<dc:creator>Chris Tuleya</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Coremetrics]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[StatCounter]]></category>

		<guid isPermaLink="false">http://www.underscoremarketing.com/?p=519</guid>
		<description><![CDATA[Has Bing already lost its luster? On June 4th, StatCounter reported that Bing had surpassed Yahoo! as the #2 search engine and possibly causing a chink in Google’s armor. However, on June 5th, Yahoo! and Bing were even again, and Google was on the rise. June 6th, it appeared world order was restored, as Bing [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Marketing: A conversation with Tom Hespos and Eric Porres</title>
		<link>http://www.underscoremarketing.com/2009/05/22/social-marketing-a-conversation-with-tom-hespos-and-eric-porres/</link>
		<comments>http://www.underscoremarketing.com/2009/05/22/social-marketing-a-conversation-with-tom-hespos-and-eric-porres/#comments</comments>
		<pubDate>Fri, 22 May 2009 16:06:37 +0000</pubDate>
		<dc:creator>Underscore Marketing</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Underscore Musings]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.underscoremarketing.com/?p=511</guid>
		<description><![CDATA[Have a listen to a conversation with Tom Hespos and Eric Porres on social marketing, moderated by Scott Hoffman, the Chief Marketing Officer for Lotame.  It was broadcast on Blog Talk Radio and available for your listening pleasure now!]]></description>
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		<title>The FDA Crackdown on Pharmaceutical Search Marketing</title>
		<link>http://www.underscoremarketing.com/2009/04/29/the-fda-crackdown-on-pharmaceutical-search-marketing/</link>
		<comments>http://www.underscoremarketing.com/2009/04/29/the-fda-crackdown-on-pharmaceutical-search-marketing/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 16:12:10 +0000</pubDate>
		<dc:creator>Chris Tuleya</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Underscore Musings]]></category>
		<category><![CDATA[FDA]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[pharma]]></category>
		<category><![CDATA[pharmaceutical marketing]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.underscoremarketing.com/?p=479</guid>
		<description><![CDATA[For once I agree with the FDA, sort of. As a search marketer, and having worked with three of the companies mentioned in the FDA’s recent letter about search marketing (and two not mentioned) I will admit that I agree with 90% of their ruling. Historically, we find a prevailing 1-click mentality (where additional important [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Welcome to our New Website</title>
		<link>http://www.underscoremarketing.com/2009/03/17/welcome-to-our-new-website/</link>
		<comments>http://www.underscoremarketing.com/2009/03/17/welcome-to-our-new-website/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 20:29:18 +0000</pubDate>
		<dc:creator>Underscore Marketing</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[relaunch]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.underscoremarketing.com/site/?p=353</guid>
		<description><![CDATA[Thanks for stopping by. Maybe you saw us at a conference and you want to know more. Maybe you read one of our many opinion pieces in the trade press and were intrigued. Maybe you’re an old friend of the agency and just want to see how we’re doing. Whoever you are and whatever your [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Sneak Peak at our New Site</title>
		<link>http://www.underscoremarketing.com/2009/03/01/sneak-peak-at-our-new-site/</link>
		<comments>http://www.underscoremarketing.com/2009/03/01/sneak-peak-at-our-new-site/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 04:26:31 +0000</pubDate>
		<dc:creator>Underscore Marketing</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.underscoremarketing.com/?p=239</guid>
		<description><![CDATA[Hi, Those of you browsing/viewing the site are catching a sneak preview of our site as we make a long overdue upgrade to how we communicate ourselves.  We&#8217;ll be making some updates and tweaks in the coming days to launch in full by the end of the week.  Thanks for stopping by.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Behavioral Targeting Spotlight in B2B Magazine</title>
		<link>http://www.underscoremarketing.com/2007/06/04/behavioral-targeting-spotlight-in-b2b-magazine/</link>
		<comments>http://www.underscoremarketing.com/2007/06/04/behavioral-targeting-spotlight-in-b2b-magazine/#comments</comments>
		<pubDate>Mon, 04 Jun 2007 17:34:47 +0000</pubDate>
		<dc:creator>Underscore Marketing</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[behavioral targeting]]></category>

		<guid isPermaLink="false">http://www.asimpleidea.com/sandbox/?p=180</guid>
		<description><![CDATA[June 4, 2007 Eric Porres comments on behavioral techniques in a feature from the June 2007 issue of B2B Magazine view article]]></description>
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