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	<title>Underscore Marketing: Precision &#38; Perspective &#187; PR</title>
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	<description>We are experts in: Digital Branding, Direct Response, Media Planning and Buying, Search Engine Marketing, Social Media and Digital Measurement.</description>
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		<title>Social Marketing: A conversation with Tom Hespos and Eric Porres</title>
		<link>http://www.underscoremarketing.com/2009/05/22/social-marketing-a-conversation-with-tom-hespos-and-eric-porres/</link>
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		<pubDate>Fri, 22 May 2009 16:06:37 +0000</pubDate>
		<dc:creator>Underscore Marketing</dc:creator>
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		<description><![CDATA[Have a listen to a conversation with Tom Hespos and Eric Porres on social marketing, moderated by Scott Hoffman, the Chief Marketing Officer for Lotame.  It was broadcast on Blog Talk Radio and available for your listening pleasure now!]]></description>
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		<title>Welcome to our New Website</title>
		<link>http://www.underscoremarketing.com/2009/03/17/welcome-to-our-new-website/</link>
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		<pubDate>Tue, 17 Mar 2009 20:29:18 +0000</pubDate>
		<dc:creator>Underscore Marketing</dc:creator>
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		<description><![CDATA[Thanks for stopping by. Maybe you saw us at a conference and you want to know more. Maybe you read one of our many opinion pieces in the trade press and were intrigued. Maybe you’re an old friend of the agency and just want to see how we’re doing. Whoever you are and whatever your [...]]]></description>
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		<title>Sneak Peak at our New Site</title>
		<link>http://www.underscoremarketing.com/2009/03/01/sneak-peak-at-our-new-site/</link>
		<comments>http://www.underscoremarketing.com/2009/03/01/sneak-peak-at-our-new-site/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 04:26:31 +0000</pubDate>
		<dc:creator>Underscore Marketing</dc:creator>
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		<description><![CDATA[Hi, Those of you browsing/viewing the site are catching a sneak preview of our site as we make a long overdue upgrade to how we communicate ourselves.  We&#8217;ll be making some updates and tweaks in the coming days to launch in full by the end of the week.  Thanks for stopping by.]]></description>
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		<title>Eric comments on Yahoo&#8217;s! new APT publisher advertising platform</title>
		<link>http://www.underscoremarketing.com/2008/09/24/eric-comments-on-yahoos-new-apt-publisher-advertising-platform/</link>
		<comments>http://www.underscoremarketing.com/2008/09/24/eric-comments-on-yahoos-new-apt-publisher-advertising-platform/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 20:30:46 +0000</pubDate>
		<dc:creator>Underscore Marketing</dc:creator>
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		<description><![CDATA[Eric Porres comments on the unveiling of Yahoo&#8217;s ad platform for publishers (Apt) in AdWeek.]]></description>
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		<title>Behavioral Targeting Spotlight in B2B Magazine</title>
		<link>http://www.underscoremarketing.com/2007/06/04/behavioral-targeting-spotlight-in-b2b-magazine/</link>
		<comments>http://www.underscoremarketing.com/2007/06/04/behavioral-targeting-spotlight-in-b2b-magazine/#comments</comments>
		<pubDate>Mon, 04 Jun 2007 17:34:47 +0000</pubDate>
		<dc:creator>Underscore Marketing</dc:creator>
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		<description><![CDATA[June 4, 2007 Eric Porres comments on behavioral techniques in a feature from the June 2007 issue of B2B Magazine view article]]></description>
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		<title>New Media: Industry Turns Page On Page View Stats</title>
		<link>http://www.underscoremarketing.com/2007/06/04/new-media-industry-turns-page-on-page-view-stats/</link>
		<comments>http://www.underscoremarketing.com/2007/06/04/new-media-industry-turns-page-on-page-view-stats/#comments</comments>
		<pubDate>Mon, 04 Jun 2007 17:16:36 +0000</pubDate>
		<dc:creator>Underscore Marketing</dc:creator>
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		<category><![CDATA[new measurement tactics]]></category>
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		<description><![CDATA[Monday, June 4, 2007 Tom Hespos provides insight in BrandWeek on the notion of metrics in a non-pageview world of measurement. view article]]></description>
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		<title>Conversational Marketing Asks &#8220;Can We Talk?&#8221;</title>
		<link>http://www.underscoremarketing.com/2006/08/16/conversational-marketing-asks-can-we-talk/</link>
		<comments>http://www.underscoremarketing.com/2006/08/16/conversational-marketing-asks-can-we-talk/#comments</comments>
		<pubDate>Wed, 16 Aug 2006 17:05:49 +0000</pubDate>
		<dc:creator>Underscore Marketing</dc:creator>
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		<description><![CDATA[August 16, 2006 Underscore Marketing&#8217;s conversational marketing practice is featured in an article by Jack Myers. view article]]></description>
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