You might say that "Market the Experience" is a guiding principle for our company. Not only is it our tagline, but it's also a process. We use it to construct integrated marketing communications efforts that surround the target and deliver an experience that is greater than the sum of its component media efforts.

Some basic tenets of Market the Experience...

• Communications vehicles have inherent strengths and weaknesses. This is one of the reasons we cringe when we hear our competitors preach "media agnosticism." To fail to recognize these strengths and weaknesses is a disservice to a client. We marry the right media to the tasks at hand, such that the strengths of the component media are being leveraged appropriately to address the challenge.
  
• A campaign should function as a seamless experience. There's a lot more to this than simply maintaining brand consistency throughout all media. Each component media vehicle should support every other vehicle, in addition to supporting the brand.
• The tasks at hand drive vehicle selection and vehicle function. If the challenge is to sell automobiles, the answer is not a "click to buy" interactive campaign. But an eCRM program that provides value to the target consumer can help move consumers down the path toward consideration.

First, we distill the marketing challenge into realistic and achievable business objectives. These objectives are broken down further into discrete tasks. We then conduct extensive research into the brand and its assets, while simultaneously immersing ourselves in researching the target(s) and the client's business. After developing an overarching strategy to address the objectives, we formulate strategies and tactics that address the component tasks. Through a unique combination of research and experience, we assign the appropriate media vehicles to each task. This contributes to a tactical recommendation that covers all the bases and leverages the strengths of each medium. Each vehicle contributes to a larger experience that is in alignment with the client's business objectives.

We market the experience, and we can for you.