Monday, June 4, 2007

Behavioral targeting spotlight in B2B Magazine

Eric Porres comments on behavioral techniques in a feature from the June 2007 issue of B2B Magazine

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Monday, June 4, 2007

Industry Turns Page on Page View Stats

Tom Hespos provides insight on the notion of metrics in a non-pageview world of measurement.

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Friday, October 19, 2006

Tom Hespos discusses B2B marketing in an article from The Toronto Star

President Tom Hespos is interviewed by the Toronto Star about B2B marketing and the effective use of online marketing.

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Wednesday, August 16, 2006

Conversational Marketing Asks "Can We Talk?"

Underscore Marketing's conversational marketing practice is featured in an article by Jack Myers.

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Sunday, July 30, 2006

TOM HESPOS IN SAN FRANCISCO CHRONICLE

Tom Hespos comments on the notion that advertisers are tapping into pull models (cultivating conversation) rather than push models ("Buy my crap!").

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Monday, May 02, 2005

ADVERGAMING POV

Underscore develops predictive model for measuring results of advergaming initiatives.

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Tuesday, February 15, 2005

TOM HESPOS IN ZDNET

Tom Hespos comments on the launch of Claria's BehaviorLink, a new Web advertising network.

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Thursday, April 08, 2004

TOM HESPOS INTERVIEWED BY MEDIAPOST ON THE FUTURE OF RSS

Tom Hespos, Underscore Marketing's president, was interviewed by MediaPost for its article on XML syndication.

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Friday, December 19, 2003

TOM HESPOS INTERVIEWED BY eMARKETER ON THE STATE OF ONLINE ADVERTISING IN 2004.

Tom Hespos, Underscore Marketing's president, was interviewed by e-Marketer for its publication on the trends within the interactive marketplace for 2004.

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Wednesday, June 11, 2003

UNDERSCORE MARKETING DEBUTS NEW ONLINE TRADE CAMPAIGN AIMED AT MARKETERS, PUBLISHERS & AD AGENCIES

Underscore Marketing, the year-old media consulting agency today debuted its first image-based trade advertising campaign aimed at establishing awareness of its strategic services for marketers, publishers and advertising agencies. The campaign features specific messages aimed at demonstrating how Underscore can help each target group achieve success.

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Wednesday, March 26, 2003

UNDERSCORE MARKETING TO SUPPORT TACODA SYSTEMS CLIENTS IN DEVELOPING AUDIENCE MANAGEMENT AND ADVERTISING PROGRAMS

Tacoda Systems, an enterprise software company that helps online publishers grow their advertising and transactional revenues by profiling and targeting the most valuable segments of their audiences, today announced that it has partnered with Underscore Marketing LLC to help Tacoda clients maximize the value of its Audience Management System (AMS).

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Tuesday, December 10, 2002

iMEDIA COMMUNICATIONS AND SUDDEN INDUSTRIES TAP UNDERSCORE MARKETING TO PROMOTE THE 2003 iMEDIA BRAND SUMMIT WITH "ROLL YOUR OWN," A NEW FLASH-BASED TOOL
New Rich Media Tool Created by Sudden Industries Used as an Interactive Contest Driver and Registration Device Among Top Tier Marketing Decision Makers

At the beginning of this week’s iMedia Buyers Summit in Keystone Colorado, iMedia Communications and Sudden Industries launched an entertaining interactive contest called "Roll Your Own" to promote the iMedia’s next Summit scheduled in February 2003.

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Thursday, December 5, 2002

THE INTERACTIVE ADVERTISING BUREAU AND UNDERSCORE MARKETING LAUNCH THE INNOVATORS ROUNDTABLE

The Interactive Advertising Bureau, the leading voice of the interactive marketing industry, and Underscore Marketing announce the launch of The Innovators Roundtable, a new dinner series geared toward promoting the value of online advertising within the media community.

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Wednesday, December 4, 2002

UNDERSCORE MARKETING ANNOUNCES SIX NEW CLIENTS, ADDS THREE KEY EXECUTIVES

Underscore Marketing LLC, the leading cross-platform media consulting firm, today announced the addition of six new clients to its roster, as well as the appointment of three new executives to round out its management team.

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