UNDERSCORE MARKETING ANNOUNCES SIX NEW CLIENTS, ADDS THREE
KEY EXECUTIVES
December 4, 2002. New York, NY - Underscore Marketing LLC, the
leading cross-platform media consulting firm, today announced
the addition of six new clients to its roster, as well as the
appointment of three new executives to round out its management
team.
Marketing firms Brand Entertainment Studios, JEMC,
Inc. and CMG Communications have all engaged Underscore
to provide media planning, buying and relationship stewardship
services. In addition, Norelco Consumer Products Company,
a division of Philips Electronics North America Corporation and Sudden
Industries have both selected Underscore to provide media
consulting and analysis duties for their brands.
In addition to these new media clients, DoubleClick, Inc. has
engaged Underscore to provide training services for its sales
and product development teams.
"Underscore Marketing knows how to train people on the essentials
of both traditional and interactive media and that's why we requested
their expertise in this area," says Denise Siedner, Product Director,
Online Advertising Solutions, DoubleClick Inc. "The seamless
integration of all media platforms is very important for DoubleClick
as we view the marketplace as a totally integrated world, and
Underscore will work with us to facilitate this perspective at
all levels within the company."
These new clients join Underscore’s roster, which includes iMedia
Communications, the Interactive Advertising Bureau (IAB), Sabre
Virtually There, OpCenter.net and others of a confidential
nature.
Three senior execs join management team
Jim Meskauskas joins the Underscore
as chief strategic officer. A veteran of both traditional and
interactive media, Meskauskas was formerly with Sharpe Partners
where he served as Media Director and has planned and bought
media for such clients as Burger King, Nestle, Sprint and BankAmerica.
He is recognized as an interactive industry leader, having worked
for some of the world’s first interactive agencies, including
Left Field and USWeb/CKS. A founding board member of the Society
for Internet Advancement in San Francisco (SIASF), Meskauskas
has also been writing weekly columns on media buying and planning
for such publications as ClickZ and Mediapost since 1998.
Eric Porres joins Underscore as
its director of operations. He comes from Fortune.com, an AOLTW
Company where he was director of production, and has previous
experience at leading media companies including The Walt Disney
Company, Live Technology and Agency.com, managing global project
teams to deliver award-winning interactive experiences for such
clients as Sprint, Gucci, Goldman Sachs and MetLife. In 2000,
Porres and his colleague at Outrageous Media won both a W@MMY
from the National Academy of Recording Artists & Sciences and
a Yahoo! Internet Life Award for the webcast of Paul McCartney’s "Run
Devil Run" concert in Liverpool, England.
Denise SooHoo joins Underscore
as director of media services. A well-recognized member of the
New York media community, SooHoo started her career at TBS Media
Management, a traditional media buying firm. An early entrant
into the interactive marketing space, SooHoo has held media positions
at Messner Vetere Berger McNamee Schmetterer/Euro RSCG and Blue
Marble ACG. She has also held management positions at Agency.com
and i-traffic, where she oversaw the media teams for Sprint,
Nokia and Bookspan. SooHoo joins the firm from her own consulting
practice, where she developed and executed media campaigns for
a financial services firm and Roche Pharmaceuticals.
"Jim, Eric and Denise bring tremendous value our offering," says
Tim McHale, CEO of Underscore Marketing. "Their deep media expertise
adds significantly to Underscore’s ability to offer its clients
first-rate media stewardship as we enter the age of cross-platform
media experiences."
"This new trio of media veterans represents the future of this
firm," adds Tom Hespos, Underscore president. "Our mission is
to have experienced media generalists who can offer our clients
best of class service. The addition of Jim, Eric and Denise strongly
supports that development strategy for our agency."
|
