iMEDIA COMMUNICATIONS AND SUDDEN INDUSTRIES TAP UNDERSCORE
MARKETING TO PROMOTE THE 2003 iMEDIA BRAND SUMMIT WITH "ROLL
YOUR OWN," A NEW FLASH-BASED TOOL
New Rich Media Tool Created by Sudden Industries Used as an
Interactive Contest Driver and Registration Device Among Top
Tier Marketing Decision Makers
New York, NY - December 10, 2002 - At the beginning of this week’s
iMedia Buyers Summit in Keystone Colorado, iMedia Communications
and Sudden Industries launched an entertaining interactive contest
called "Roll Your Own" to promote the iMedia’s next Summit scheduled
in February 2003.
Using Sudden Industries’ sophisticated new Rich Media tool called
Roll Your Own, users experience a past iMedia Brand Summit held
in Deer Valley, Utah by gaining access to footage, photos and
music from the event. Participants can then produce their own
video, selecting various graphics and music with the opportunity
to rate each one.
The participant who produces the best video as judged by iMedia
subscribers will win a free pass to the next iMedia Brand Summit
slated for February 2002 in Coconut Point, Florida. The entertainment-based
promotion is targeted at top-tier Brand Managers involved with
Interactive marketing.
"The Roll Your Own tool gives our readers a fabulous Rich Media
experience and reminds them of the important discussions about
critical interactive industry issues that were shared at the
Deer Valley Summit," said Rich Parkhill, president, iMedia Communications. "Sudden
Industries and Underscore Marketing teamed up to create a highly
entertaining and targeted promotion under tight deadlines."
The Roll Your Own tool lets users create personalized entertainment
online, share in a fan-based community and gives users the ability
to combine audio, stills, animation and text to create online
music videos, movie and TV trailers, commercials, scrapbooks
and stories. "We created the RYO tool based on the potency of
branding that comes from viral and community-based communication," said
Bob Holmes, president of Sudden Industries. "This is a great
application for the technology, and Underscore Marketing really
pulled it all together."
The campaign begins today and will run for four weeks, supported
with banner advertising, Rich Media Email and viral components
posted on the iMedia Connection site. The campaign, produced
by Underscore Marketing pokes fun at the popularity and celebrity
nature of movies, the entertainment business and the truly American
nature of Hollywood’s awards culture.
"This is a case were we brought two of our clients together for
mutual benefit. Each has something to offer the other" said Tim
McHale, CEO of Underscore Marketing. "iMedia has a strong audience
of top-tier marketers who look to that property for best of class
applications, and Sudden Industries has their outstanding new
Rich Media tool and wants to build awareness for it."
The following link connects you to the iMedia email sent out
to the entire subscriber database: http://www.imediaconnection.com/brand_fall/ryo.asp
"
Relationships play a huge role in the media community," said
Tom Hespos, president of Underscore Marketing. "This collaborative
effort is our first bit of marketing work handled from concept
through production to launch. RYO provides a great user experience
with a solid business objective, and we will measure the campaign’s
effectiveness once it is completed."
About Roll Your Own (RYO)
Roll Your Own (RYO), developed by Sudden Industries, is a viral,
community building application that lets users create personalized
entertainment online and share in a fan-based community. Created
in Macromedia's Flash technology, RYO gives users the ability
to combine audio, stills, animation and text to create online
music videos, movie and TV trailers, commercials, scrapbooks
and stories. RYO has been successfully used by BMG Music for
Elvis Presley (at www.elvisnumberones.com),
Katrillion (www.katrillion.com),
and Island/Def Jam Records (www.islandrecords.com).
Sudden and its clients are always finding new uses and adaptations
for RYO, so for the latest updates and RYO success stories contact
us at: imediaryo@suddenindustries.com.
About iMedia Communications
iMedia Communications, Inc. is a closely held trade publisher
and event producer serving interactive media and marketing industries
based in Dana Point, California. Its mission is to advance the
business of interactive media and marketing by serving as the
primary conduit between buyers and sellers and, to inspire marketers
of all types to explore and embrace interactive marketing strategies.
Founded by its President, Rick Parkhill in September 2001, iMedia
Communications publishes daily on www.imediaconnection.com and
produces state of the art events with the iMedia Buyers Summit
and iMedia Brand Summit, both produced twice annually. To learn
more about iMedia Communications, see www.imediaconnection.com or
contact Rick Parkhill at 949-240-5100.
About Sudden Industries
Sudden Industries is an entertainment-based interactive marketing
agency unique in its ability to create engaging brand experiences.
Sudden has an unparalleled track record of developing, producing
and managing digital marketing for some of the media industry's
most valued brands in television, music, film and consumer products.
Though winning awards and working with high profile brands is
rewarding and exciting, Sudden is most proud of its strong client
relationships. These relationships have been built on years of
reliable and economic service that has brought its clients measurable
and significant results. For more information on Sudden Industries,
see www.suddenindustries.com or
contact us at imediaryo@suddenindustries.com or
212-353-1188 X403.
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