UNDERSCORE MARKETING TO SUPPORT TACODA SYSTEMS CLIENTS IN DEVELOPING
AUDIENCE MANAGEMENT AND ADVERTISING PROGRAMS
New York, NY - March 26, 2003 - Tacoda Systems, an enterprise
software company that helps online publishers grow their advertising
and transactional revenues by profiling and targeting the most
valuable segments of their audiences, today announced that it
has partnered with Underscore Marketing LLC to help Tacoda clients
maximize the value of its Audience Management System (AMS).
Founded by Tim McHale and Tom Hespos, Underscore Marketing is
the world's first integrated media agency focusing on cross-platform
communications, specializes in full-service online and offline
media planning, buying and consulting, marketing analysis and
publishing, and event marketing.
AMS helps web publishers improve the effectiveness of advertising,
e commerce and marketing messages by integrating and aggregating
user data to create comprehensive profiles of site visitors.
Profiles can then be grouped together into audience segments
so that marketers can target precisely and with great efficiency.
Profiles can be regrouped to meet the specific targeting needs
of marketers.
"There are hundreds if not thousands of ways web publishers can
deploy user data to lift ad sales, management their ad inventory
and develop deeper and more abiding relationships with their
audiences," says Tacoda Systems’ CEO Dave Morgan. "Underscore
Marketing will develop the most effective audience-based programs
for our clients to help them achieve an even faster return on
their investment in AMS."
Underscore will work directly with Tacoda’s customers, some of
which include The Weather Channel's weather.com, The McClatchy
Company, CondeNet, Tribune Interactive, E.W. Scripps Company’s
Scripps Networks, Hollinger International, USATODAY.com, Belo
Interactive, Inc., and Advance Internet.
"Advertisers who spend money online are looking for very specific
audiences, as determined by behavior, interest and demographics," says
Underscore Marketing President Tom Hespos. "Underscore is happy
to be working with Tacoda to give publishers the ability to leverage
their data assets to provide audience-based ad packages to advertisers."
About Tacoda Systems
Tacoda Systems is
a New York City-based enterprise software company that helps
online publishers grow their advertising and transactional revenues
by profiling and targeting the most valuable segments of their
audiences. Tacoda Systems manages consumer profiles built on
prospect interactions, not just customer transactions, thus providing
a cost-effective relationship management tool. By enabling commerce
and web content publishers to put a monetary value on each site
visitor, Tacoda Systems helps media companies and the marketing
industry begin automated marketing to audience segments with
the highest revenue potential. The privately held company's customers
include The McClatchy Company, Hollinger International, USATODAY.com,
Belo Interactive, Inc., Tribune Interactive, E.W. Scripps Company’s
Scripps Networks, The Weather Channel's weather.com, CondeNet
and Advance Internet.
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