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The Online Spin - Tom Hespos
- 10/24/2006 - Engagement Is Dynamic, Not Static
- 10/17/2006 - Avoiding Customer Service Snafus
- 10/10/2006 - Five Reasons To Disengage From A New Business Pitch
- 10/03/2006 - An Open Letter to Greg Stuart and Ken Fadner
- 09/26/2006 - E-mail: Yes, Let’s Take It ‘Personal’
- 09/19/2006 - How To Avoid Common Invoice Reconciliation Traps
- 09/12/2006 - Remembering The Day When Internet Was True Human Web
- 09/05/2006 - Darwin Visits Online Video Business Models
- 08/29/2006 - Dos and Don’ts For The Cold-Calling Sales Rep
- 08/22/2006 - ‘SoaP’ Fails To Clean Up At Box Office
- 08/15/2006 - Getting To ‘The New Big’
- 08/08/2006 - Let's Expand Our Rich-Media Horizons
- 08/01/2006 - Going Off The Grid
- 07/18/2006 - Too-Tight Targeting
- 07/11/2006 - My Top Problems With Online Video
- 06/27/2006 - Setting Aside An Opportunistic Media Budget
- 06/13/2006 - In Search, How Close Is Close Enough?
- 06/06/2006 - Embrace A Loss Of Control
- 05/30/2006 - Have A Remessaging Strategy Yet?
- 05/23/2006 - Jury Still Out on 'Lost''s Sponsored Alternate Reality Gaming
- 05/16/2006 - What To Do With The Haters
- 05/09/2006 - The Scale of Individual Conversations
- 05/02/2006 - Why You Need to Understand Social Tagging
- 04/25/2006 - Let's Enforce Penalties For Late Creative
- 04/18/2006 - Low Barriers To Entry Fuel Citizen Publishing
- 04/11/2006 - Why Audience Composition Is So Important to Online Ad Campaigns
- 04/04/2006 - Industry Needs To Come To Table On Ts & Cs
- 03/28/2006 - What Podcasting Is NOT
- 03/21/2006 - Filling An Informational Void
- 03/14/2006 - Why Agencies (Should) Hate Tactical One-Offs
- 03/07/2006 - The Chaos of Too Much Choice?
- 02/28/2006 - Watching the Long Tail
- 02/21/2006 - Is Anyone's Media Consumption 'Typical' Anymore?
- 02/14/2006 - Is The Era Of Consumer Choice Over?
- 02/07/2006 - The End Of Watered-Down Content
- 01/31/2006 - No Attachments
- 01/24/2006 - Don't Turn Off The Microphone
- 01/17/2006 - The Next Shakeout--Buyer/Seller Hybrids
- 01/10/2006 - Only Distribution Holds Citizen Publishing Back
- 01/03/2006 - Tom's 2006 Predictions
- 12/20/2005 - Predictions for 2005--How Did Tom Do?
- 12/13/2005 - The Importance Of Online Social Networking
- 12/06/2005 - When Will Online Measurement Stop Playing Follow The Leader?
- 11/29/2005 - A New-Business Pitfall to Avoid
- 11/22/2005 - The Old Excuses Are Wearing Thin
- 11/15/2005 - Buzz Marketing Makes No Sense
- 11/08/2005 - Internet Bubble II: The Interactive Work Force Strikes Back
- 11/01/2005 - Relevance Can Take Back Seat To Service
- 10/25/2005 - Customer Dialogue Is A Good Thing, Isn't It?
- 10/18/2005 - RSS Provides a Learning Opportunity
- 10/11/2005 - Online Sales And The Personalization Culture
- 10/04/2005 - Consumer-Generated Content Should Fill Garfield's Void
- 09/27/2005 - Behavioral Targeting In-Depth
- 09/20/2005 - Blogs: A Better Form of Community
- 09/13/2005 - Deliver the Web Content Your Consumers Expect, Not What You Want Them to Expect
- 09/06/2005 - The Internet Needs Organized Local Data
- 08/30/2005 - Perhaps It's Time for Aggregated Registrations
- 08/23/2005 - What to Do About Mobile?
- 08/16/2005 - More Than Awareness
- 08/09/2005 - Using Independent Conversations as Brand Assets
- 08/02/2005 - Cooler Heads Will Prevail in Search
- 07/26/2005 - The Brand Landscape as Mash-Up
- 07/19/2005 - First Step in Defending Cookies is Refuting Disinformation
- 07/12/2005 - Online Conversation Benefits
- 07/05/2005 - Distractions, Distractions, Distractions
- 06/28/2005 - Consumers Abandon Channels, Not Publishers
- 06/21/2005 - An Objective Look at Fraud
- 06/14/2005 - Prepare for More Content, Not Less
- 06/07/2005 - Striking a Balance with Ad Targeting
- 05/31/2005 - Watch Those Page Weights
- 05/24/2005 - Agenda Item - Keeping Our Ads Off Unapproved Sites
- 05/17/2005 - Online Media's Shared Moments
- 05/10/2005 - Marketing in the Consumer-Generated Content Era
- 05/03/2005 - Cookie Issue Research Needs Behavioral Approach
- 04/26/2005 - What Happened to Standard Terms and Conditions?
- 04/19/2005 - Atlas: The Sky Isn't Falling on Cookies
- 04/12/2005 - On Joining the Market Conversation
- 04/05/2005 - Not Without My Strategy
- 03/29/2005 - Satellite Radio: It’s Nice, But Still Only One Way
- 03/22/2005 - Consequences of Crumbling Cookies
- 03/15/2005 - There Are No Black Boxes in Online Marketing
- 03/08/2005 - Where's the Accountability?
- 03/01/2005 - On Keeping Up With the Joneses' Cable TV Package
- 02/22/2005 - Democratizing Radio
- 02/15/2005 - One Step Toward Disarmament
- 02/08/2005 - You're Not Fooling Anyone
- 02/01/2005 - Don't Lose Sight of the Opportunity
- 01/25/2005 - What Will the Post-Arms Race Online Ad Market Look Like?
- 01/18/2005 - Oversight Needed for Network Buys
- 01/11/2005 - A Resurgence of the Browser Wars
- 01/04/2005 - A 2005 Prediction About to Come True
- 12/21/2004 - 2005 Predictions - The Coming Year of Hyperfragmentation
- 12/14/2004 - Looking Back Before We Look Forward
- 12/07/2004 - Reach and the Metric System
- 11/30/2004 - Get Ready For December Insanity
- 11/23/2004 - Remember That Integration Thing?
- 11/16/2004 - Take Your Message to the Niches
- 11/09/2004 - Online/Offline Shopping: Getting to Why
- 11/02/2004 - Open-Ended Affiliate Programs Must Go
- 10/26/2004 - ''Involvement Branding'' Is About Conversations
- 10/19/2004 - Prep Your Web Presence for Mobile Browsers
- 10/12/2004 - Radio Shakes Off Its Bandwidth Constraints
- 10/05/2004 - I'm Rendered, Therefore I Am
- 09/28/2004 - Think Outside the Sweet Spot
- 09/21/2004 - Leveraging Behavioral Predictors Online
- 09/14/2004 - The Importance of Transparency
- 09/07/2004 - Biting the Hand That Feeds You
- 08/31/2004 - On Media Withdrawal
- 08/24/2004 - World Live Web
- 08/17/2004 - Then Again, RFID Could Backfire
- 08/10/2004 - Think the Fragmentation Problem Isn't Going to Get Worse? Think Again
- 08/03/2004 - Simpson Asks the Right Question: 'If You Don't Trust Peter Jennings, Are You Going to Trust a Blogger?'
- 07/27/2004 - Post-Impression Purchasing: It's Not Just Gravy Anymore
- 07/20/2004 - Do We Need More Proof That It's The Media?
- 07/13/2004 - Aging and the Influence of the Internet
- 07/06/2004 - Should We Kill The Pop-Up Now?
- 06/29/2004 - Why Resist Consumer Dialogue?
- 06/22/2004 - When a Web-Based Email Account Isn't Just a Web-Based Email Account
- 06/15/2004 - Then Again, Maybe Audience-Based Media Currency Does Have Its Drawbacks
- 06/08/2004 - Clutter Rears Its Ugly Head (Again)
- 06/01/2004 - Why Google Won't Kill B2B Magazines (Just Yet)
- 05/25/2004 - Keeping Tabs on Clearance Issues
- 05/18/2004 - You Can't Squeeze Google Juice from a Stone
- 05/11/2004 - Extension of Value Drives New Relationships
- 05/04/2004 - We Need Consumer Privacy Education - Now
- 04/27/2004 - Why Blacklists Don't Stop Spam
- 04/20/2004 - But Will It Sell Chicken?
- 04/13/2004 - Internet News Stands to Gain From Offline's Credibility Problem
- 04/06/2004 - Why Your Ad Server Wants to Kill You
- 03/30/2004 - How Do I Get Started?
- 03/23/2004 - In Pursuit of Trippiness
- 03/16/2004 - Merge The Two Versions of Media Magazine? Not Yet.
- 03/09/2004 - CAN-SPAM - Will It Do What It's Supposed To?
- 03/02/2004 - Placeshifting, And What It Could Mean for Online Publishing
- 02/24/2004 - Ad Inventory Reservation - Hasn't This Been a Problem Long Enough?
- 02/17/2004 - Parallel Information Structures
- 02/10/2004 - From Managing Habits to Managing Choice
- 02/03/2004 - Some Better Ways to Spend $2.3 million
- 01/27/2004 - Please, Do Believability Check
- 01/20/2004 - Marketing Innovation Sorely Needed in Video Games
- 01/13/2004 - Internship Programs and Why They Work
- 01/06/2004 - Reach and the Law of Diminishing Returns
- 12/16/2003 - Online Tearsheeting: Who Will Step Up?
- 12/09/2003 - Tom's Christmas Wishes
- 12/02/2003 - AOL and Agency Relations - A Follow-Up
- 11/25/2003 - Why AOL Needs an Agency Relations Director
- 11/18/2003 - We're Back... Now Let's Not Mess It Up
- 11/11/2003 - E-mail's Moment of Clarity
- 11/04/2003 - Accountability or Analysis Paralysis?
- 10/28/2003 - Intangible Justifications for Avoiding Online (And What We Should Do About Them)
- 10/21/2003 - Counterpoint: The Internet and Local Advertising
- 10/14/2003 - A New Channel - Let's Not Mess It Up
- 10/07/2003 - Retail is Only the Last Mile
- 09/30/2003 - Some Tips for People in the Interactive Conference Business
- 09/23/2003 - Let's Automate for the Small Guys
- 09/16/2003 - Some Additional Thoughts on an Online Upfront
- 09/09/2003 - Then Again, Maybe the Music Just Sucks...
- 09/02/2003 - Industry Challenge - Build Out Audience Size Estimation
- 08/26/2003 - The Quick and the Dead
- 08/19/2003 - Optimization is its Own Animal
- 08/12/2003 - Confessions
- 08/05/2003 - The Do Not Spam Debate: A Better Argument
- 07/29/2003 - Online's Piece of the Political Advertising Pie
- 07/15/2003 - More Proof That It's The Media, Not The Creative
- 07/08/2003 - Gaping Holes at the Local Level
- 07/01/2003 - Who's Overpromising Now
- 06/24/2003 - RTFM
- 06/17/2003 - Behavioral Targeting - Moving in the Right Direction
- 06/10/2003 - The Sport of Geocaching
- 06/02/2003 - Why I Like Salon So Much
- 05/27/2003 - Shaping Your User's Experience
- 05/20/2003 - The Power of Making It Easy
- 05/13/2003 - Is Risk Aversion The Enemy
- 05/06/2003 - Exeunt Email List Rental
- 04/29/2003 - What Else Are You Doing?
- 04/15/2003 - Do You Know Where Your Ads Are Running?
- 04/08/2003 - What's a Viable Paid Content Model?
- 04/01/2003 - Struggling Publishers - Leave the Oxygen-Breathers to Traditional Media
- 03/25/2003 - Lessons Learned from Open Source
- 03/18/2003 - An Open Letter to the National News Media
- 03/04/2003 - Put Down the Spaghetti
- 02/25/2003 - Tom's Tips on Hiring Entry Level Employees in Online Media
- 02/18/2003 - Recognize Your Existing Customers
- 02/11/2003 - Another Click-Through Debacle?
- 02/04/2003 - Sharing Through the Media
- 01/28/2003 - Ricocheting Off The Schema
- 01/21/2003 - Wireless Access Provides a Media Opportunity
- 01/14/2003 - What's Worse Than Being a Spammer?
- 01/07/2003 - Planning Tools Part III - Predictive Modeling
- 12/17/2002 - More Planning Tools to Streamline the Process
- 12/10/2002 - The Process of our Business and What Lies Ahead
- 12/03/2002 - Why We Need Media Planning And Accounting Tools
- 11/26/2002 - Let's Not Kid Ourselves - It's About Consumer Control
- 11/19/2002 - Playing a Role in Interactive's Renaissance
- 11/12/2002 - Invest in Training
- 11/05/2002 - Smaller Websites And The Reach/Frequency Debate
- 10/29/2002 - Thank You, Arthur!
- 10/22/2002 - Ignore at Your Peril
- 10/15/2002 - DR on the Web
- 10/08/2002 - Compromising Our Way To Ineffectiveness?
- 10/01/2002 - Why Are We Waiting for Broadband?
- 09/24/2002 - Exit Strategy: Stage Left
- 09/17/2002 - Can You Take One More Column On Pop-Ups?
- 09/10/2002 - Defining an Audience With a Set of Rules
- 09/03/2002 - Getting Paid
- 08/27/2002 - Making Internet Advertising Media Work Affordable
- 08/20/2002 - The Online Snorklewacker - or Things That Keep Me Up At Night
- 08/13/2002 - Some Advice for Dave Smith
- 08/06/2002 - My Real World Reality Check
- 07/30/2002 - Why Marketers Fail To Give eCRM Its Fair Shake
- 07/23/2002 - A Crisis of Unrealistic Expectations
- 07/16/2002 - Explosion of New Content Sites
- 07/09/2002 - Will The Advertising Arms Race Be Resolved Peacefully?
- 07/02/2002 - The Real Issues Behind the Latest Gator Suit
- 06/25/2002 - Can Web GRPs Be Better Than Offline GRPs?
- 06/18/2002 - ROI is NOT Dead Yet
- 06/11/2002 - Connecting With Consumers Through Unconventional Means
- 05/28/2002 - China and the Threat of Spammers
- 05/21/2002 - Clay Pigeons or How to Set up a Great CRM Program
- 05/07/2002 - Opt-out + Privacy = Eroded Trust
- 04/30/2002 - Don’t Separate Planners and Buyers!
- 04/23/2002 - Sometimes Data DO Mean a Damn Thing
- 04/16/2002 - Cheap vs. Good... or How Mr. Smith Bought the Wrong Sprinklers
- 04/09/2002 - Barriers to Major Online Spending - Are There Any Left?
- 04/02/2002 - Why Renting Email Lists is a Bad Idea
- 03/26/2002 - Email Guiding Principles - Comply or Perish
- 03/19/2002 - Getting Email Back on Track
- 03/12/2002 - Is There A Real Ad Opportunity In Video Games?
- 03/05/2002 - 'Why Didn't We Make the Plan?'
- 02/26/2002 - Super Targeting
- 02/19/2002 - Signs Of Recovery
- 02/12/2002 - If I Were President Of The IAB...
- 02/05/2002 - What’s in a Click?
- 01/29/2002 - Pitting Consumers Against Marketers
- 01/22/2002 - The Negative Effects of Online Ads
- 01/15/2002 - Stop the Clutter!
- 01/08/2002 - Why Aren’t Brand Advertisers Cultivating Relationships?
- 12/18/2001 - Striking a Balance With Scumware
- 12/12/2001 - Leave the Impression Alone!
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