Tom Hespos
President, Underscore Marketing LLC
Tom has been involved in interactive communications since the commercial explosion of the World Wide Web in 1994. He started his advertising career at Young & Rubicam, working on both traditional and interactive media for the U.S. Army Group. Since then, he has held management-level media positions at K2 Design, Blue Marble ACG and Mezzina Brown & Partners.
An avid writer, Tom is well known as a weekly columnist for such publications as ClickZ and Mediapost’s The Online Spin. His writing has also appeared in iMediaConnection, DM News, Business 2.0 and several other business publications. Tom also founded The Old Timers List, a private industry discussion list for experienced online marketing professionals.
Referred to by some as “a spiritual leader for online advertising,” Tom has a rare combination of communications and technology experience that shaped his holistic approach to online media. His drive toward deep technological understanding of advertising technology (ad management systems, rich media, content management systems, etc.) have led him to bring technology consulting capabilities to every organization he has been with.
Tom holds a bachelor’s degree in Mass Communications from Washington & Lee University. He is a member of the One Hundred Club, the Five Hundred Club, The Old Timers and American Mensa. He lives with his wife in Holtsville, New York.
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