Matt has deep experience in digital production, relationship marketing, direct marketing and promotions. Prior to joining Underscore Marketing in 2010, Matt spent several years at Tribal DDB Worldwide as Director of Program Management overseeing all production initiatives for Team Healthcare including projects for clients such as Merck, Novartis, Solvay, and J&JMD.
Before joining Tribal DDB in 2006, Matt worked at Wunderman, a Direct and Relationship Marketing agency, where he supervised the healthcare project management group and played a key role in resource planning and operations across all pharmaceutical clients, including Pfizer (Zyrtec, Pfizer for Living, Chantix), AstraZeneca (Arimidex, Casodex, Zoladex), and direct-mail campaigns for Weight Watchers. Matt was also a Senior Project Manager at EuroRSCG where he oversaw work for Volvo Cars or North America. There he helped produce the first fully-integrated campaign to launch the Volvo S60 that included: television, interactive television, the internet, PDA’s and cell phone marketing – producing 25,000 potential sale leads within three weeks.
Outside of the office, Matt works as an instructor and practicing glassblower in New York City. Matt attended Pratt Institute in Brooklyn, NY studying Industrial Design and Art History.