• Media Planning, Buying and Campaign Maintenance
• Digital Marketing Planning and Program Execution
• Search Engine Marketing
• Social Media
• Digital Communication Technology Consulting

Media Planning, Buying, and Campaign Maintenance

The explosion of digital media brought entirely new channels to an advertiser’s palette of options, not to mention the slew of new potential partners in each channel.  Our job is not just to know which digital advertising partners will get results, but how new technology affects the advertising ecosystem as a whole. We can and do plan and execute across any and all channels in support of a digital brand initiative.  And we service what we sell, too.  We maintain all campaigns and ensure that they stayon track to deliver results for our clients.

Digital Marketing Planning and Program Execution

Our clients share in the sentiment that the digital landscape isn’t just an advertising medium.  A digital presence can be a marketing platform, too.  Whether it’s CRM, digital distribution or even customer service using social media, digital can contribute significantly to the client’s bottom line.  Getting it right means your digital strategy includes all options, and Underscore can steward this in ways your ad agency can’t.

Search Engine Marketing

Search is so much more than a traffic driver.  It’s a revenue driver.  It’s a brand builder.  Whereas specialty search agencies concern themselves solely with conversion rates, quality scores and keyword expansions, Underscore takes it to the next level by figuring out the strategic roles that search can play for your brand.

Conversational Marketing (Social Media)

One of the biggest questions about digital concerns how brands can leverage the power of social media.  Underscore has been advising clients and the advertising industry about how best to tie brands into this realm for years, and has contributed significantly to the social media canon.  If you’re wondering how it all ties back to your business, give us a ring.

Digital Communication Technology Consulting

Are you wondering whether your organization needs a central ad server?  Confused by the rich media options and looking for something more cost-effective?  Stumped by how to tie your audience data to your targeting solution?  These are the kinds of challenges we thrive on.  We saved Hilton Hotels $6MM in year one on their ad serving bill, and we thrive on technology-related challenges that tie back to core business objectives.

Like what you see here?  We would be interested in speaking with you about your digital marketing challenges.  Please contact us by calling 212.647.8436 x.4484, emailing contactus [at] underscoremarketing.com, or sending us a direct Twitter message to _MarketingLLC.