Underscore Marketing: We get digital marketing right.

We are experts in: Awareness Advertising, Direct Response, Media Planning and Buying, Search Engine Marketing, Social Media and Digital Measurement.

Subscribe to our feed now.

ad effectiveness

April 6th, 2009 ad effectiveness . print . research . tv

CBS, Conde Nast Find Online Banner Ads Worth Only 16% Of A TV Spot – Really?

No Comments . read more

click here to become fans

Tag Clouds

HR FDA recession Trademarks Kumo clearspring Wolfram Alpha Nielsen Stephen Wolfram MSN dynamic ad competitive spending pharma search buyology interview ad networks Paid Search search manager doubleclick FTC tv best practices iMedia pharmaceutical marketing uncertainty adage research fishopedia ad spending Coremetrics risk new Bing new metrics hooman radfar turbotax print Search Marketing social graph martin lindstrom Tom Hespos hiring social media online reporting ad effectiveness behavioral targeting social AdWords StatCounter CPM advertising "Can We Talk?" relaunch Yahoo twitter social marketing comScore Trademark Policy new measurement tactics Google Squared Canoe Microsoft economist SES M&A data portability ajax Marketing conversational marketing strategy bid management page views blog Affiliate Marketing Wolfram blogs SEM google website search engine effective online advertising