Underscore Marketing: Precision & Perspective » adage http://www.underscoremarketing.com We are experts in: Digital Branding, Direct Response, Media Planning and Buying, Search Engine Marketing, Social Media and Digital Measurement. Sun, 18 Dec 2011 19:47:35 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Pharma Marketing More “Social” Than Ever http://www.underscoremarketing.com/2009/08/06/pharma-marketing-more-social-than-everfor-some-reason-this-week-my-pieces-have-been-generating-a-lot-of-comments-and-discussion-this-week-i-responded-to-an-article-that-ran-in-adage-by-jonatha/ http://www.underscoremarketing.com/2009/08/06/pharma-marketing-more-social-than-everfor-some-reason-this-week-my-pieces-have-been-generating-a-lot-of-comments-and-discussion-this-week-i-responded-to-an-article-that-ran-in-adage-by-jonatha/#comments Thu, 06 Aug 2009 14:12:21 +0000 Tom Hespos http://underscoremarketingcom.siteprotect.net/?p=188 For some reason this week, my pieces have been generating a lot of comments and discussion.  This week, I responded to an article that ran in AdAge by Jonathan Richman.  At first glance, we appeared to be pretty far apart in our assessments of the future of social media within pharma marketing.  However, I’ve exchanged both public comments and private notes with Richman, and it looks like we might not disagree as much as I initially thought.  (Some of that misconception might have to do with editors who rewrite headlines and teasers…  :-) )

Anyway, check out some of the comments on the iMedia piece and let us know what you think.

]]> http://www.underscoremarketing.com/2009/08/06/pharma-marketing-more-social-than-everfor-some-reason-this-week-my-pieces-have-been-generating-a-lot-of-comments-and-discussion-this-week-i-responded-to-an-article-that-ran-in-adage-by-jonatha/feed/ 0 AdAge Buyology Symposium http://www.underscoremarketing.com/2009/03/25/adage-buyology-symposium/ http://www.underscoremarketing.com/2009/03/25/adage-buyology-symposium/#comments Thu, 26 Mar 2009 02:11:38 +0000 Underscore Marketing http://underscoremarketingcom.siteprotect.net/?p=265 I’ll be attending the AdAge Buyology symposium tomorrow morning and will be tweeting the good stuff.  Buyology is Martin Lindstrom’s latest book and my hope is that the symposium will reveal some of the neuromarketing lessons around brand building.

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