<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Underscore Marketing: Precision &#38; Perspective &#187; Canoe</title>
	<atom:link href="http://www.underscoremarketing.com/tag/canoe/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.underscoremarketing.com</link>
	<description>We are experts in: Digital Branding, Direct Response, Media Planning and Buying, Search Engine Marketing, Social Media and Digital Measurement.</description>
	<lastBuildDate>Thu, 09 Sep 2010 19:21:36 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>Friday Thought</title>
		<link>http://www.underscoremarketing.com/2009/04/03/friday-thought/</link>
		<comments>http://www.underscoremarketing.com/2009/04/03/friday-thought/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 16:47:55 +0000</pubDate>
		<dc:creator>Underscore Marketing</dc:creator>
				<category><![CDATA[Underscore Musings]]></category>
		<category><![CDATA[Canoe]]></category>
		<category><![CDATA[competitive spending]]></category>
		<category><![CDATA[CPM]]></category>
		<category><![CDATA[online reporting]]></category>

		<guid isPermaLink="false">http://www.underscoremarketing.com/?p=416</guid>
		<description><![CDATA[I look at competitive reporting tools for signals on what kinds of buys a competitor might make, not how much they spend, and have never once made a media recommendation based on “the other guy’s highly inflated or under-reported spend.”  With almost every impression unique in the underpinnings of its CPM value, online is unique [...]]]></description>
		<wfw:commentRss>http://www.underscoremarketing.com/2009/04/03/friday-thought/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
