Underscore Marketing: Precision & Perspective » conversational marketing http://www.underscoremarketing.com We are experts in: Digital Branding, Direct Response, Media Planning and Buying, Search Engine Marketing, Social Media and Digital Measurement. Sun, 18 Dec 2011 19:47:35 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Pharma Marketing More “Social” Than Ever http://www.underscoremarketing.com/2009/08/06/pharma-marketing-more-social-than-everfor-some-reason-this-week-my-pieces-have-been-generating-a-lot-of-comments-and-discussion-this-week-i-responded-to-an-article-that-ran-in-adage-by-jonatha/ http://www.underscoremarketing.com/2009/08/06/pharma-marketing-more-social-than-everfor-some-reason-this-week-my-pieces-have-been-generating-a-lot-of-comments-and-discussion-this-week-i-responded-to-an-article-that-ran-in-adage-by-jonatha/#comments Thu, 06 Aug 2009 14:12:21 +0000 Tom Hespos http://underscoremarketingcom.siteprotect.net/?p=188 For some reason this week, my pieces have been generating a lot of comments and discussion.  This week, I responded to an article that ran in AdAge by Jonathan Richman.  At first glance, we appeared to be pretty far apart in our assessments of the future of social media within pharma marketing.  However, I’ve exchanged both public comments and private notes with Richman, and it looks like we might not disagree as much as I initially thought.  (Some of that misconception might have to do with editors who rewrite headlines and teasers…  :-) )

Anyway, check out some of the comments on the iMedia piece and let us know what you think.

]]> http://www.underscoremarketing.com/2009/08/06/pharma-marketing-more-social-than-everfor-some-reason-this-week-my-pieces-have-been-generating-a-lot-of-comments-and-discussion-this-week-i-responded-to-an-article-that-ran-in-adage-by-jonatha/feed/ 0 Five Social Media Campaign Killers http://www.underscoremarketing.com/2009/08/05/five-social-media-campaign-killers/ http://www.underscoremarketing.com/2009/08/05/five-social-media-campaign-killers/#comments Wed, 05 Aug 2009 15:48:26 +0000 Tom Hespos http://underscoremarketingcom.siteprotect.net/?p=195 Today’s InFocus article on iMedia Connection has really amped up the comments and our Twitter following.  It’s the first InFocus I’ve written in a while and I think it gets across what can really kill a social media campaign without talking about it at the 50,000-foot level.  There are some concrete examples of facepalms that have actually happened in the social media sphere, thanks to brands that didn’t look before jumping in.

Have a read and let us know what you think in comments.

]]> http://www.underscoremarketing.com/2009/08/05/five-social-media-campaign-killers/feed/ 0 Ad of the Day: TurboTax Twitters http://www.underscoremarketing.com/2009/04/06/ad-of-the-day-turbotax-twitters/ http://www.underscoremarketing.com/2009/04/06/ad-of-the-day-turbotax-twitters/#comments Mon, 06 Apr 2009 18:01:35 +0000 Underscore Marketing http://underscoremarketingcom.siteprotect.net/?p=254 I found the following ad at twitpic.com today (specifically, http://twitpic.com/2x5n2):

Turbotax on Twitter

The return of the animated gif!  It’s a rotating set of TurboTax Twitter replies.  By the looks of it, they’re importing directly from Twitter and updating the ad, and potentially using a dynamic ad generator since the ad itself has (or had) live replies as of 2 hrs ago (ad served through DoubleClick and they’ve been experimenting with dynamic ad generation but I don’t want to speculate).  What you see above is the animated gif I saved locally. Clicking on the ad (from twitpic) brings you directly to http://twitter.com/turbotax.

A great sensible use of online advertising, Twitter, and another element of conversational marketing.

]]> http://www.underscoremarketing.com/2009/04/06/ad-of-the-day-turbotax-twitters/feed/ 0 Conversational Marketing Asks “Can We Talk?” http://www.underscoremarketing.com/2006/08/16/conversational-marketing-asks-can-we-talk/ http://www.underscoremarketing.com/2006/08/16/conversational-marketing-asks-can-we-talk/#comments Wed, 16 Aug 2006 16:05:36 +0000 Underscore Marketing http://underscoremarketingcom.siteprotect.net/?p=283 August 16, 2006

Underscore Marketing’s conversational marketing practice is featured in an article by Jack Myers.

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