Underscore Marketing: Precision & Perspective » dynamic ad http://www.underscoremarketing.com We are experts in: Digital Branding, Direct Response, Media Planning and Buying, Search Engine Marketing, Social Media and Digital Measurement. Sun, 18 Dec 2011 19:47:35 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Ad of the Day: TurboTax Twitters http://www.underscoremarketing.com/2009/04/06/ad-of-the-day-turbotax-twitters/ http://www.underscoremarketing.com/2009/04/06/ad-of-the-day-turbotax-twitters/#comments Mon, 06 Apr 2009 18:01:35 +0000 Underscore Marketing http://underscoremarketingcom.siteprotect.net/?p=254 I found the following ad at twitpic.com today (specifically, http://twitpic.com/2x5n2):

Turbotax on Twitter

The return of the animated gif!  It’s a rotating set of TurboTax Twitter replies.  By the looks of it, they’re importing directly from Twitter and updating the ad, and potentially using a dynamic ad generator since the ad itself has (or had) live replies as of 2 hrs ago (ad served through DoubleClick and they’ve been experimenting with dynamic ad generation but I don’t want to speculate).  What you see above is the animated gif I saved locally. Clicking on the ad (from twitpic) brings you directly to http://twitter.com/turbotax.

A great sensible use of online advertising, Twitter, and another element of conversational marketing.

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