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	<title>Underscore Marketing: Precision &#38; Perspective &#187; economist</title>
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		<title>Advertising During a Recession</title>
		<link>http://www.underscoremarketing.com/2009/04/21/advertising-during-a-recession/</link>
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		<pubDate>Tue, 21 Apr 2009 21:05:43 +0000</pubDate>
		<dc:creator>Underscore Marketing</dc:creator>
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		<category><![CDATA[ad spending]]></category>
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		<category><![CDATA[economist]]></category>
		<category><![CDATA[recession]]></category>
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		<description><![CDATA[James Surowiecki, author of one of my favorite books of 2004 (The Wisdom of Crowds), and The Financial Page writer for The New Yorker, recently provided some perspective on the pros and cons of cutting ad spending during a recession.  It&#8217;s worth a view here. Key quote: The academics Peter Dickson and Joseph Giglierano have [...]]]></description>
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