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	<title>Underscore Marketing: Precision &#38; Perspective &#187; google</title>
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		<title>Microsoft &amp; Yahoo! Partner</title>
		<link>http://www.underscoremarketing.com/2009/07/29/microsoft-yahoo-parnter/</link>
		<comments>http://www.underscoremarketing.com/2009/07/29/microsoft-yahoo-parnter/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 19:02:16 +0000</pubDate>
		<dc:creator>Chris Tuleya</dc:creator>
				<category><![CDATA[Underscore Musings]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[Yahoo]]></category>

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		<description><![CDATA[Microsoft and Yahoo! have announced a long awaited merger with the single goal of knocking Google off their mountain. Early reports indicate that this deal will take the sales prowess of Yahoo! and merge it with the technology smarts of Microsoft to create a unified front. Unlike previous conversations and rumors, the companies will not [...]]]></description>
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		<title>The Arrival of Bing.com</title>
		<link>http://www.underscoremarketing.com/2009/06/07/the-arrival-of-bingcom/</link>
		<comments>http://www.underscoremarketing.com/2009/06/07/the-arrival-of-bingcom/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 02:57:51 +0000</pubDate>
		<dc:creator>Chris Tuleya</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Coremetrics]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[StatCounter]]></category>

		<guid isPermaLink="false">http://www.underscoremarketing.com/?p=519</guid>
		<description><![CDATA[Has Bing already lost its luster? On June 4th, StatCounter reported that Bing had surpassed Yahoo! as the #2 search engine and possibly causing a chink in Google’s armor. However, on June 5th, Yahoo! and Bing were even again, and Google was on the rise. June 6th, it appeared world order was restored, as Bing [...]]]></description>
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		<title>Google Follow&#8217;s Yahoo! &amp; MSN&#8217;s Lead?!?</title>
		<link>http://www.underscoremarketing.com/2009/05/15/google-follows-yahoo-msns-lead/</link>
		<comments>http://www.underscoremarketing.com/2009/05/15/google-follows-yahoo-msns-lead/#comments</comments>
		<pubDate>Fri, 15 May 2009 20:34:57 +0000</pubDate>
		<dc:creator>Chris Tuleya</dc:creator>
				<category><![CDATA[Underscore Musings]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Trademark Policy]]></category>
		<category><![CDATA[Trademarks]]></category>

		<guid isPermaLink="false">http://www.underscoremarketing.com/?p=504</guid>
		<description><![CDATA[Google announced that they are lifting the trade embargo on the use of trademarked names in search copy by anyone other than the trademark owner. In a statement made on their AdWords Blog yesterday, a clear move to increase revenue, this policy change will potentially have a big impact on specific products or brands bidding [...]]]></description>
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		<title>Adding Structure to the Web?</title>
		<link>http://www.underscoremarketing.com/2009/05/14/adding-structure-to-the-web/</link>
		<comments>http://www.underscoremarketing.com/2009/05/14/adding-structure-to-the-web/#comments</comments>
		<pubDate>Thu, 14 May 2009 18:56:06 +0000</pubDate>
		<dc:creator>Chris Tuleya</dc:creator>
				<category><![CDATA[Underscore Musings]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google Squared]]></category>
		<category><![CDATA[MSN]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[Stephen Wolfram]]></category>
		<category><![CDATA[Wolfram]]></category>
		<category><![CDATA[Wolfram Alpha]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.underscoremarketing.com/?p=495</guid>
		<description><![CDATA[Next up for the future of search… Structure? Set to launch tomorrow is a website that claims to provide structure to the webs infinite amount of data. Wolfram Alpha, named after British inventor Dr. Stephen Wolfram, is a search engine that claims to have the ability to work things out on the fly, just as [...]]]></description>
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		<title>Microsoft and Yahoo!&#8230; On Again?!?</title>
		<link>http://www.underscoremarketing.com/2009/04/13/microsoft-and-yahoo-on-again/</link>
		<comments>http://www.underscoremarketing.com/2009/04/13/microsoft-and-yahoo-on-again/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 19:38:31 +0000</pubDate>
		<dc:creator>Chris Tuleya</dc:creator>
				<category><![CDATA[Underscore Musings]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Kumo]]></category>
		<category><![CDATA[M&A]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.underscoremarketing.com/?p=452</guid>
		<description><![CDATA[Like a plot line from a bad soap opera, the on again, off again relationship between Microsoft and Yahoo! appears to be on again. This time there are talks of partnering beyond just search. Recently released search numbers show that even with the merger Microsoft has some major ground to make up. Google continues to [...]]]></description>
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		<title>Microsoft Struggles to Win Over Own Employees</title>
		<link>http://www.underscoremarketing.com/2009/04/13/microsoft-struggles-to-win-over-own-employees/</link>
		<comments>http://www.underscoremarketing.com/2009/04/13/microsoft-struggles-to-win-over-own-employees/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 16:33:16 +0000</pubDate>
		<dc:creator>Chris Tuleya</dc:creator>
				<category><![CDATA[Underscore Musings]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Kumo]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://www.underscoremarketing.com/?p=447</guid>
		<description><![CDATA[Can Microsoft be taken seriously as a major player in the search world when 4 out of 5 of their own employees use Google? How can they convince the masses that they are a superior search engine when they cannot convince their own hires? With talks between Microsoft and Yahoo! once again heating up and [...]]]></description>
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		<title>Another Big Step For Google</title>
		<link>http://www.underscoremarketing.com/2009/04/06/another-big-step-for-google/</link>
		<comments>http://www.underscoremarketing.com/2009/04/06/another-big-step-for-google/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 18:42:15 +0000</pubDate>
		<dc:creator>Chris Tuleya</dc:creator>
				<category><![CDATA[Conference Attendance]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[ajax]]></category>
		<category><![CDATA[bid management]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[MSN]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SES]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.underscoremarketing.com/?p=427</guid>
		<description><![CDATA[Being from the Philadelphia area and rooting for Philadelphia sports team my whole life, I am always inclined to root for the underdog (after all, Rocky is the most famous Philadelphia sports athlete). That is why I was disappointed when I saw the preview of Google AdWords new interface while attending SES New York and [...]]]></description>
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