Underscore Marketing: Precision & Perspective » iMedia http://www.underscoremarketing.com We are experts in: Digital Branding, Direct Response, Media Planning and Buying, Search Engine Marketing, Social Media and Digital Measurement. Sun, 18 Dec 2011 19:47:35 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Pharma Marketing More “Social” Than Ever http://www.underscoremarketing.com/2009/08/06/pharma-marketing-more-social-than-everfor-some-reason-this-week-my-pieces-have-been-generating-a-lot-of-comments-and-discussion-this-week-i-responded-to-an-article-that-ran-in-adage-by-jonatha/ http://www.underscoremarketing.com/2009/08/06/pharma-marketing-more-social-than-everfor-some-reason-this-week-my-pieces-have-been-generating-a-lot-of-comments-and-discussion-this-week-i-responded-to-an-article-that-ran-in-adage-by-jonatha/#comments Thu, 06 Aug 2009 14:12:21 +0000 Tom Hespos http://underscoremarketingcom.siteprotect.net/?p=188 For some reason this week, my pieces have been generating a lot of comments and discussion.  This week, I responded to an article that ran in AdAge by Jonathan Richman.  At first glance, we appeared to be pretty far apart in our assessments of the future of social media within pharma marketing.  However, I’ve exchanged both public comments and private notes with Richman, and it looks like we might not disagree as much as I initially thought.  (Some of that misconception might have to do with editors who rewrite headlines and teasers…  :-) )

Anyway, check out some of the comments on the iMedia piece and let us know what you think.

]]> http://www.underscoremarketing.com/2009/08/06/pharma-marketing-more-social-than-everfor-some-reason-this-week-my-pieces-have-been-generating-a-lot-of-comments-and-discussion-this-week-i-responded-to-an-article-that-ran-in-adage-by-jonatha/feed/ 0 Five Social Media Campaign Killers http://www.underscoremarketing.com/2009/08/05/five-social-media-campaign-killers/ http://www.underscoremarketing.com/2009/08/05/five-social-media-campaign-killers/#comments Wed, 05 Aug 2009 15:48:26 +0000 Tom Hespos http://underscoremarketingcom.siteprotect.net/?p=195 Today’s InFocus article on iMedia Connection has really amped up the comments and our Twitter following.  It’s the first InFocus I’ve written in a while and I think it gets across what can really kill a social media campaign without talking about it at the 50,000-foot level.  There are some concrete examples of facepalms that have actually happened in the social media sphere, thanks to brands that didn’t look before jumping in.

Have a read and let us know what you think in comments.

]]> http://www.underscoremarketing.com/2009/08/05/five-social-media-campaign-killers/feed/ 0 Next stop, iMedia Breakthrough http://www.underscoremarketing.com/2009/03/22/next-stop-imedia-breakthrough/ http://www.underscoremarketing.com/2009/03/22/next-stop-imedia-breakthrough/#comments Sun, 22 Mar 2009 12:24:53 +0000 Lauren Boyer http://underscoremarketingcom.siteprotect.net/?p=267 Hi Everyone,

I’m headed out to iMedia Breakthrough Summit for the next few days where we’ll discuss and debate hot topics in successful digital programs.  Be on the lookout for live insider tweets!

-LB

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