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	<title>Underscore Marketing: Precision &#38; Perspective &#187; search</title>
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		<title>Microsoft &amp; Yahoo! Partner</title>
		<link>http://www.underscoremarketing.com/2009/07/29/microsoft-yahoo-parnter/</link>
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		<pubDate>Wed, 29 Jul 2009 19:02:16 +0000</pubDate>
		<dc:creator>Chris Tuleya</dc:creator>
				<category><![CDATA[Underscore Musings]]></category>
		<category><![CDATA[Bing]]></category>
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		<description><![CDATA[Microsoft and Yahoo! have announced a long awaited merger with the single goal of knocking Google off their mountain. Early reports indicate that this deal will take the sales prowess of Yahoo! and merge it with the technology smarts of Microsoft to create a unified front. Unlike previous conversations and rumors, the companies will not [...]]]></description>
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		<title>Microsoft and Yahoo!&#8230; On Again?!?</title>
		<link>http://www.underscoremarketing.com/2009/04/13/microsoft-and-yahoo-on-again/</link>
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		<pubDate>Mon, 13 Apr 2009 19:38:31 +0000</pubDate>
		<dc:creator>Chris Tuleya</dc:creator>
				<category><![CDATA[Underscore Musings]]></category>
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		<description><![CDATA[Like a plot line from a bad soap opera, the on again, off again relationship between Microsoft and Yahoo! appears to be on again. This time there are talks of partnering beyond just search. Recently released search numbers show that even with the merger Microsoft has some major ground to make up. Google continues to [...]]]></description>
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		<title>Microsoft Struggles to Win Over Own Employees</title>
		<link>http://www.underscoremarketing.com/2009/04/13/microsoft-struggles-to-win-over-own-employees/</link>
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		<pubDate>Mon, 13 Apr 2009 16:33:16 +0000</pubDate>
		<dc:creator>Chris Tuleya</dc:creator>
				<category><![CDATA[Underscore Musings]]></category>
		<category><![CDATA[google]]></category>
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		<description><![CDATA[Can Microsoft be taken seriously as a major player in the search world when 4 out of 5 of their own employees use Google? How can they convince the masses that they are a superior search engine when they cannot convince their own hires? With talks between Microsoft and Yahoo! once again heating up and [...]]]></description>
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		<title>Another Big Step For Google</title>
		<link>http://www.underscoremarketing.com/2009/04/06/another-big-step-for-google/</link>
		<comments>http://www.underscoremarketing.com/2009/04/06/another-big-step-for-google/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 18:42:15 +0000</pubDate>
		<dc:creator>Chris Tuleya</dc:creator>
				<category><![CDATA[Conference Attendance]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[ajax]]></category>
		<category><![CDATA[bid management]]></category>
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		<description><![CDATA[Being from the Philadelphia area and rooting for Philadelphia sports team my whole life, I am always inclined to root for the underdog (after all, Rocky is the most famous Philadelphia sports athlete). That is why I was disappointed when I saw the preview of Google AdWords new interface while attending SES New York and [...]]]></description>
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