BLOG

Don’t treat me like a number. Don’t define me by my condition. Have a heart. These three things, expressed in a variety of ways, comprise...

At some point, your CEO is going to come to you, the CMO, and ask with a sense of confusion: “Are we really doing everything we can with...

There’s a massive shift occurring within the healthcare system. Today, physician teams are moving beyond the individual unit of patient...

Print media has been around for decades and was once the primary source of advertising for marketers, especially in certain industries....

The world of Search is constantly evolving as search engines become smarter, grow, and continue learn how to best answer the “questions”...

Point-of-care is a sweet spot for pharmaceutical marketers and it’s no surprise that more and more pharmaceutical brands are beginning to...

As a noob at South by Southwest (or “South By,” as the cool kids call it), explaining the scene requires the use of the phrase...

It’s been almost a week since Facebook CEO Mark Zuckerberg wrapped up his testimony on Capitol Hill, and digital advertising still...

With the digital ad industry’s pivot to programmatic ad buying, you’re probably deluged by a sea of potential programs for your brand,...

How often should we re-examine standard Terms & Conditions for the digital media buying industry? This happens every few years, it seems....

The rise of the Portable People Meter brought unprecedented accuracy to radio listening. But with it came some adjustments to the methods...

Conventional wisdom suggests marketers should bond with the 18-34 demographic, to formulate strong brand relationships and win customers...

In a world where pharma marketers spend tremendous amounts of money and effort engaging with healthcare providers, can OTC and CPG...

In 2013, Google gave $1.2 million in awards to people researching social computing. Why do you think that is? Because Google is trying to...

Any salesperson receiving an insertion order from an agency is often confronted by an odd gathering of legal clauses or addenda that can...

As Stephen Colbert prepares to take over the Late Show reins from David Letterman on September 8th, the average age of the late show...

A couple years ago while on vacation, we got rained out at the beach. Bummer. Not wanting to waste the day staring at our kids playing...

Just when you thought that nothing truly exciting occurred any longer within the search landscape (can any digital tactics be considered...

Today we live in a world driven by technology. With the tap of a finger or click of a mouse, a vast amount of information is readily...