Our People

David Ruppel // Vice President

David Ruppel is the Vice President of the Underscore Insights team, and along with the other members of his team, David helps shape the data that is utmost importance to clients, brings advice and opportunities for them based off of what he reads, and adds his analysis to an already extensive list of data found by his team.He has worked on the following brands: Yum! Brands, Energizer, Holding, GSK, Pfizer, Merck, Novo Nordisk, Kite Pharma, and Celgene. 


He enjoys working at Underscore thanks to people with a similar passion for excelling in our industry. One of his favorite memories is the Paid search brand overlap project for Novo Nordisk. They had multiple brands in the same category which increased their paid search bids with internal competition. David and his team fixed it. David enjoys working with straight shooters who can work hard and play hard. David earned his BA in Government and Politics from the University of Maryland at College Park.


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