Weekly Marketing Updates

March 23rd, 2020 -  March 29th, 2020

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Source: Seeking Alpha

Summary: Learn more about walled gardens in programmatic advertising. 

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Source: Agency Spotter

Summary: In honor of March being Women’s History Month, Agency Spotter recognized several women-owned agencies and their incredible leaders. We are very proud to announce that Underscore made the list.

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  • "What's It Like..."

Summary: The social distancing era has created barriers between colleagues, family, and friends. To overcome this challenge, Underscore launched a new internal video conferencing series called “What’s It Like…” Do you wonder what it’s like to be in a rock band? Maybe you’ve been curious about what it’s like to star in a TV Commercial? Or play professional poker? An Underscore team member will lead a discussion while answering questions from the other team members in each segment. Tell us some ways you’ve been keeping in contact to close the gap and maintain connection in times of uncertainty and isolation. We’re all ears!

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March 16th, 2020 -  March 22nd, 2020

 

 

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Source: eMarketer

Summary: There are currently drastic shifts in consumer behavior due to the coronavirus pandemic. 

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Source: eMarketer

Summary: Check out eMarketer's updated full-year 2020 ad spending forecast.

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Source: AdExchanger

Summary: There are several marketing challenges in the face of coronavirus as it triggers brand-safety concerns.

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March 9th, 2020 -  March 15th, 2020

 

Private Marketplaces POV                                                                                      

 

Underscore Opinion: Why the Shift to Private Marketplaces in Programmatic Advertising?

Written by Underscore’s Erica Hawthorne – Director, Programmatic

Click here to read the article. 

 

 

Social Media

 

Source: StartUp Health is investing in a global army of Health Transformers working on critical Health Moonshots to improve the health and well-being of everyone in the world.

Summary: Here are some new companies that were founded to improve patient health outcomes, streamline services and payments, and empower individuals with greater access to their own medical records.

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Source: eMarketer is a subscription-based market research company that provides insights and trends related to digital marketing, media, and commerce.

Summary: After nearly doubling its US user base last year, growth for TikTok will slow in the coming years as competition heats up and concerns grow among marketers.

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