Weekly Marketing Updates
May 4th, 2020 - May 10th, 2020
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Social Media
Today’s dire circumstances should cause marketers to press the pause button to figure out how to react.
Content shared on Facebook, LinkedIn, and Twitter.
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Media Mixology - Email Campaign
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Marketing During Social Distancing
Are you wondering what to do with your media dollars during social distancing? Things have certainly changed dramatically thanks to COVID-19. In this special, shot-at-home episode, the team discusses concrete actions you can take as a brand manager or marketer to (A) stay relevant during social distancing and (B) reposition into emerging opportunities so that your message stays in front of the right eyes.
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April 27th, 2020 - May 3rd, 2020
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Blog Post
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Advertising has been significantly impacted by the global pandemic. Underscore’s Programmatic Lead Erica Hawthorne delves into advertising in the age of COVID-19 within her latest blog post.
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Media Mixology - Email Campaign
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In the first Dashboards snippet, the team discussed Do's and Don'ts in making the most of your digital analytics tools. We looked at a few sample dashboards, which were configured differently, and left off waiting to see an example of a dashboard that took it a step further with enhanced capabilities. This leads us to an advanced dashboard that demonstrates how to optimize from lower-performing tactics to higher-performing ones in a visual format.
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Social Media
Social media advertising spending plunged in March. The economic fallout caused by the coronavirus pandemic led marketers to cancel campaigns and reduce budgets. Of those that continued spending, many shifted campaigns toward branding objectives and away from performance goals.
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Premium digital video medium has quickly become a priority for many advertisers, thanks to a boost in streaming video consumption. Four in five US advertisers expected to increase their personal use of streaming services in light of COVID-19.
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The mobile gaming category is thriving amid the brewing economic crisis. But unlike other publishers and platforms experiencing engagement spikes without the corresponding uptick in ad revenue, mobile game publishers are seeing massive boosts across the board.
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April 20th, 2020 - April 26th, 2020
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Social Media
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Despite telemedicine having relatively low adoption rates in the past, interest in remote physician care has risen as the coronavirus pandemic and social distancing continue.
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The Ad Council has launched a programmatic private marketplace (PMP) for public service announcements related to the COVID-19 pandemic.
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April 13th, 2020 - April 19th, 2020
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Social Media
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In the era of coronavirus, people are spending more time on their phones. And advertisers will likely spend less on mobile advertising. In March, 70% of US consumers in areas under lockdown were using their phones more heavily than usual.
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An analysis of post-COVID-19 trading values for Facebook advertising worldwide, and in the U.S., shows CPMs have bottomed out to their lowest point ever. Facebook's worldwide CPM fell an all-time low of $1.95, according to data analyzed by Boston-based agency Gupta Media.
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Homebound people are streaming more TV during the daytime and primetime is starting nine hours earlier than normal.
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Media Mixology - Email Campaign
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Coronavirus or Not: We're Still Here!
Due to the COVID-19 Health Crisis, the Underscore Team has been quiet the past several weeks. Jamie, Dave, and Oliver want you to know that we are still here to provide you with top-notch media insights despite the difficulties we are currently grappling with throughout the world.
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Media Mixology continues with Dave and Oliver! There are a lot of numbers and stats and percentages when trying to measure media. How do you know which ones are important? Dave and Oliver discuss media analytics and talk about the types of dashboards they have seen through the years and which are effective and which are not. Watch the video to hear what these guys have to say!
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April 6th, 2020 - April 12th, 2020
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Social Media
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Over-the-top (OTT) advertising has exploded in popularity as more consumers are shifting their attention away from traditional television to digital channels.
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Integral Ad Science (IAS), the global leader in digital ad verification, released its Media Quality Report for H2 2019, providing transparency into the performance and quality of global digital media.
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White Paper - Email Campaign
How Do You Verify Your Website Visitors to Ensure You Are Reaching the Right People?
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Your company's website is a critical component in your digital strategy.
Without attracting the right audience, your time, funds, and resources will be compromised.
Verifying your visitors is a simple and effective way to ensure you're reaching the correct audience.
David Ruppel, Underscore's VP of Insights, will dive into efficient strategies
that will draw your target audience to you in his latest white paper!
Gain an understanding at a deeper level how to reduce spending on who is coming to your website.
Dave's white paper will address the above statement with...
1.) A methodology to turn qualitative data into quantifiable scale-able data.
2.) A strategy on how to optimize highly-targeted campaigns.
3.) A real example on how to apply visitor verification.
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March 30th, 2020 - April 5th, 2020
Social Media
Source: FiercePharma
Summary: Pharma marketing makes moves to more digital non-personal communications during the COVID-19 pandemic.
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Social distancing won't stop the Underscore team from taking part in a virtual happy hour! We hope you are staying positive, healthy, and safe during this time.
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March 23rd, 2020 - March 29th, 2020
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Social Media
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Source: Seeking Alpha
Summary: Learn more about walled gardens in programmatic advertising.
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Source: Agency Spotter
Summary: In honor of March being Women’s History Month, Agency Spotter recognized several women-owned agencies and their incredible leaders. We are very proud to announce that Underscore made the list.
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"What's It Like..."
Summary: The social distancing era has created barriers between colleagues, family, and friends. To overcome this challenge, Underscore launched a new internal video conferencing series called “What’s It Like…” Do you wonder what it’s like to be in a rock band? Maybe you’ve been curious about what it’s like to star in a TV Commercial? Or play professional poker? An Underscore team member will lead a discussion while answering questions from the other team members in each segment. Tell us some ways you’ve been keeping in contact to close the gap and maintain connection in times of uncertainty and isolation. We’re all ears!
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March 16th, 2020 - March 22nd, 2020
Social Media​
Source: eMarketer
Summary: There are currently drastic shifts in consumer behavior due to the coronavirus pandemic.
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Source: eMarketer
Summary: Check out eMarketer's updated full-year 2020 ad spending forecast.
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Source: AdExchanger
Summary: There are several marketing challenges in the face of coronavirus as it triggers brand-safety concerns.
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Video content shared on Facebook, LinkedIn, Twitter, and Instagram
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March 9th, 2020 - March 15th, 2020
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Private Marketplaces POV
Underscore Opinion: Why the Shift to Private Marketplaces in Programmatic Advertising?
Written by Underscore’s Erica Hawthorne – Director, Programmatic
Click here to read the article.
Social Media
Source: StartUp Health is investing in a global army of Health Transformers working on critical Health Moonshots to improve the health and well-being of everyone in the world.
Summary: Here are some new companies that were founded to improve patient health outcomes, streamline services and payments, and empower individuals with greater access to their own medical records.
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Source: eMarketer is a subscription-based market research company that provides insights and trends related to digital marketing, media, and commerce.
Summary: After nearly doubling its US user base last year, growth for TikTok will slow in the coming years as competition heats up and concerns grow among marketers.
Content shared on Facebook, LinkedIn, Twitter, and Instagram.
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