What’s the biggest misconception people have about media?
That media is tactical. You might be able to buy impressions or run inserts but without strategic targeting and optimization based on key indicators, you’re just guessing.
How do you describe what Underscore provides for their clients?
We make top-notch recommendations to achieve media objectives, both in support of marketing goals and according to our client’s financial needs. We look across channels and audiences to make sure we are maximizing everyone’s return on investments – in time, effort and expense.
What makes Underscore different?
We can do “small” and we can do “large.” If needed, we can get into strategic nuance of investment and response scenarios. However, if our client just needs a buy, they can rely on us to leverage our influence and experience to make the right decisions on their behalf.