Lauren Boyer

Partner, CEO

Over the past 20 years Lauren has led dozens of unique programs for brands of all shapes and sizes. While the majority of her work is in the health and wellness category, she has also contributed strategic marketing solutions for consumer products, retailers, energy, publishing, and entertainment brands. Lauren is known for her ability to turn strategic insights into actionable and accountable programs.

Lauren has a degree in Specialized Technology from the Art Institute of Philadelphia and lives in South Orange, NJ where she enjoys spending time with her kids.

What’s the biggest misconception people have about media?
That it’s simple. It’s not. There’s a lot of data, analytics, and research that goes on behind-the-scenes.

How do you describe what Underscore provides for their clients?
We develop and execute strategic media campaigns for advertisers who want the confidence in knowing that they are getting the best exposure in the exact right spots. We pay close attention to measurement and ROI. With our clients and their extended agency teams, we make sure the message is in the right place at the right time. To sum it up in one sentence, we manage all forms of media from start to finish.

What makes Underscore different?
We focus on strategic nuancing to get to the right insights before we even start the plan. We are innovative, transparent with our clients and unbiased in our recommendations.

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