Underscore Marketing No Longer Considering Programmatic Ad Networks for Client Business

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FOR IMMEDIATE RELEASE November 5, 2013 (New York, NY) – Independent agency Underscore Marketing announced this morning it will not consider ad networks for client business, now or in the foreseeable future. “In evaluating media partners for client campaigns, we continually receive requests from undifferentiated ad networks and other entities that source inventory from the

Getting the Right Likes

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The chatter around Facebook seems to have quieted a bit lately. There hasn’t been any earth shattering developments since the launch of Sponsored Stories in the newsfeed in 2012. GM’s public break-up and make-up with Facebook aside, it’s clear that many brands are entering the Facebook environment and uncovering unique ways to engage their customers

If Not Advertising, Then What?

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Every once in a while, someone criticizes web advertising by repeating a myth – that the web was just fine before advertising came along.  Tom takes that assertion to task, and shows just how scarier the world would be for the digital entrepreneur in a world without an ad model.

Social News Routes Around Mainstream News

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It’s interesting when social news sites see gaps in news coverage and then try to correct the gap by buying advertising. Check out Tom’s blog post in iMedia this week.

Planning Playlist: Amy Dold

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“What are you listening to?” is a common refrain in the office, since campaign analysis and a pair of earbuds seem to go hand in hand. So we thought we’d share some of the things we listen to while we work. Because who doesn’t like getting turned on to new music or hearing someone else’s

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