Blog

“What are you listening to?” is a common refrain in the office, since campaign analysis and a pair of earbuds seem to go hand in hand. So we thought we’d share some of the things we listen to while we work. Because who doesn’t like getting turned on to new music or hearing someone else’s →

Consumer privacy is a subject near and dear to our hearts at Underscore.  Clients often ask us for advice concerning privacy, especially in how it relates to digital ad targeting.  Among the smart people who helps us shape our agency opinions about privacy and Big Data is Alan Chapell.  Alan runs Chapell & Associates, a →

A must-read by Chris Tuleya on AdExchanger (@adexchanger) if you are considering an investment in driving traffic to your mobile property. It is important to understand all of the implications before making the leap.  

Facebook’s Real-Time Bidding exchange has opened up millions of impressions to advertisers, but it remains to be seen if the hype surrounding it is justified. Check out Chris Tuleya’s latest article on AdExchanger.com.  

News Corp is threatening to take Fox off the airwaves if a little company called Aereo gets its way.  What that means is that, in an unprecedented move, a terrestrial network (FOX) would stop broadcasting over the air and become a cable network.  If such a move were made, it is entirely possible that ABC, →