Tom Hespos

Founder, CMO

With over 20 years in the business, Tom has always been an active participant in shepherding new technology in the emerging media space. As an industry thought leader, he is a highly sought-after speaker and has written thousands of trade articles on media for the likes of ClickZ, AdAge, MediaPost, and iMedia Connection. He founded Underscore in 2002

A native New Yorker, Tom is a graduate of Washington and Lee University and a member of Mensa. He lives on Long Island with his wife and three children.

What makes Underscore different?
We’re still an agency in the original sense: we’re trusted strategic partners that are as careful about their investments as we would be with our own money. And we do everything we can to help our clients invest their marketing dollars most efficiently and effectively. Paid media is great, but it isn’t always the solution to every problem.

How do you describe your job?
I balance media innovation and tried-and-true media strategies and tactics to help lead my clients’ business success. We know what is real and scalable and what’s just a passing fad.

Do you have any unique hobbies/interests?
When I say that I’m going to play with my kids, I’m not kidding. I like toys and games as much as they do. We read comic books together, play video games together, and go on camping adventures together.