Beyond just a launch. It’s a journey.

A launch is never static. There is no one place to start. And in a sense, there is no finish line. It is a process to begin wherever you are right now today. And wherever you are, know that Underscore has precisely the services you need to move forward with confidence.

Wherever you are,there we are.

Building a Foundation

When budgets, creative and growth assumptions are not yet locked.

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Shaping the Market

The time to integrate measurement, align IT, shape the market, and more.

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Year of the Launch

The clock is now ticking for investors, for patients, and for your HCP window.

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Growth & Sustainability

New segments emerge; Journey optimization; Strategy for the next chapter.

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Building a Foundation

This is before launch budget, media investment, and growth assumptions are locked. There’s no quantified view of media’s role in uptake. Creative and channel decisions are being made but only based on assumptions. And leadership wants to see proof before committing to spend.

How we help

Scenario and Budget Planning.Your leadership will have the defensible investment ranges it needs
Competitive Intelligence.Learn who you’re launching against and how they’re shaping your audience
Infrastructure Consulting.Assesses your readiness and aligns internal structure before launch
New Insights.To help you define and refine your best HCP market

The Proof

We’ve run four data and audience vendors head to head on a single yardstick and let the qualified-reach score decide — before a dollar of media was committed.

Shaping the Market

At this point, your data and analytics infrastructure are not integrated. There’s no precision targeting for high-value HCPs. Education for the disease state is underinvested, measurement readiness an afterthought and internal processes are not yet built for rapid in-market media and creative.

How we help

Precision HCP Targeting.Reach the right prescribers before branded promotion begins.
Unbranded Media Strategy.Disease education, market shaping and more to build credibility
Patient/Caregiver Strategy.So you’re not starting from zero on Day 1
Measurement Readiness.Ensure real-time optimization is possible from launch day forward
Visitor Verification Surveys.Our custom research that confirms you’re reaching HCPs

The Proof

One brand assumed 100% of its HCP site visitors were HCPs. We measured. The real number was 31% — and the plan changed.

Year of the Launch

The launch window. Relentless pressure to prove ROI to investors while building awareness from zero. Media, sales and analytics all running, but disconnected. HCP/patient journey has gaps. There are bottlenecks that delay deployment. And every dollar is under the microscope.

How we help

Omni-channel Launch Activation.To build your media strategy
Branded Strategic Media.All calibrated to your specific launch window and budget reality
Visitor Verification Surveys Interim Reads.Insights to inform earlier optimizations
Advanced Proprietary Analytics.Know which channel mix delivers the highest ROI and more
Launch Readiness Coaching.To keep your process airtight when execution speed matters most

The Proof

On one launch, 2.5 to 3 touches beyond the rep preceded a first script. Knowing that number reshaped the media plan — and prescribers who received samples wrote roughly three months earlier.

Growth & Sustainability

Congratulations on the launch, but now the real work begins. Still some pain points here. Converting triers to loyal prescribers. Media efficiency may start declining. Core messaging may fatigue. Competitive pressure may also emerge — differentiation eroding quarter over quarter.

How we help

Targeting Refresh.For segmentation optimization and new growth opportunities
Messaging Map Refresh.Ensure your creative doesn’t stall while your brand needs to accelerate
Advanced Proprietary Analytics.Know what your next dollar will do before you spend it
Journey Optimization.To foster lasting patient outcomes
Portfolio Strategy.Here we unlock the next chapter of growth

The Proof

Double-digit improvements in reach and media efficiency across three biopharmas. One brand’s connected model lifted first prescriptions 10% in six months. Another cut media waste 35%.