Developing Media Solutions for You!
Improve your search marketing results strategically with an integrated approach. You’ll get the best results with a combination of expertise in search engine optimization (SEO) and paid search. Optimize your website code and search campaigns together to maximize ROI.
Understand the narrative behind your campaigns through intelligent analytics. Discover the true story in your numbers and make sense of the data your media campaigns produce. Learn which nuances drive your campaigns (e.g. targeting, message, landing page, offer, call to action, etc.) and identify new avenues of success.
Consolidate your media efforts for better results. Avoiding shiny object syndrome and aligning marketing objectives across all media yields optimal campaigns. Integrating your campaigns lets you know which efforts are working and which need optimization. You can more easily keep your campaigns accountable by looking at consolidated metrics.
Innovate and maintain a firm grip on new and emerging media. Working collaboratively with experts connected to emerging ad tech means you’ll always have fresh ideas and perspective to share with your organization.
Keep the pulse of your consumers through social channels. Engage your best prospects within current and emerging social platforms. Optimize campaigns based on consumer feedback and leverage proprietary technology.
Additional Proprietary Solutions
Underscore is all about solving your challenges. In our history, we’ve dealt with many different challenges, and worked hard to provide solutions. The following representative proprietary solutions based tools are examples of tools created to find answers to specific issues, that have grown to become useful for other clients.
HCP Surround Sound
Reaching Health Care Providers (HCPs) through traditional marketing is difficult and costly. Our approach focuses on reaching our target physicians effectively and efficiently.
Database Management Infrastructure (DMI)
Visitor Verification Survey (VVS)
Own The Condition
This is our social listening product. It can be used to help potential clients understand what people are saying within the social space about their brands.